The image was also likely utilized for visual effects.īut while the rainbow image is somewhat difficult to make out from Instagram’s current logo, the image of the lens and viewfinder lives on. Instagram adopted the rainbow image to portray how colorful, vibrant, and diverse your photo- and video-based content on the platform can be. The image is somewhat created by overlapping the pink, purple, and yellow shades. Instagram was originally known for its signature rainbow image and the viewfinder.Īlthough the rainbow image seems to have diminished from the app’s current logo, it has not disappeared completely.

However, it looks very similar to Blue Vinyl Regular and Avangard Regular. The font used for Instagram’s wordmark is unique and was likely designed exclusively for the social networking service. But when it does, it’s normally executed in a clean, stylish typeface. Logo FontĪs we’ve already mentioned, Instagram’s logotype rarely accompanies the brand’s graphic image. Rather, they fade into each other in a manner that makes the logo looks like a distant rainbow. The three colors do not appear independently. The rest of the colors occupy the background. White is used for the circle at the center of the design, as well as for the square outline surrounding this circular shape and the solid dot located to the top right of it. Instagram utilizes a four-color gradient, which includes white, pink, purple, and yellow. But when it does, it’s normally set underneath the emblem. Unlike most brands, Instagram’s wordmark seldom appears alongside the company’s graphic image. To the top right of the inner circle is a solid white dot. The circle is further surrounded by a thick white outline whose contours look very similar to those of the logo’s outer square design. At the center of the square background is a circle outlined in white. The logo features a bright gradient square background, drawn with rounded angles. The Instagram icon is a minimalistic sunset-colored outline whose design is inspired by the original Polaroid camera image. They include Android, Windows, and even Fire OS. There are also private messaging features.Īlthough initially launched for iOS, Instagram now supports all other major operating systems.

The service also supports geographical tagging, a feature that allows users to engage other users within specific locations.Ĭommon ways users can engage on the Instagram platform include by posting and commenting on the content on their personal feed, liking other users’ photos, and following other accounts. Like other social media platforms, Instagram users can set their content to be viewed publicly or privately by pre-approved followers. Instagram is especially popular for its photo-editing features and the ability to organize uploads through hashtags. The name was formed by combining the first and last syllables of the words “Instant” and “Telegram,” respectively. Instagram is an American photo and video-sharing social networking platform founded by Kevin Systrom and Mike Krieger and initially released on October 6, 2010.

Instagram logo wordmark